A Facebook page can't carry structured data, can't be read without an account by most crawlers, and shows visitors a wall of old posts before anything about what you do. It ranks — for Facebook.
What it's costing you
- Search engines don't credit you with a website at all. Twelve checks out of fifteen can't run.
- Anyone who lands there without a Facebook account is asked to log in. Half of them leave.
- Your hours, phone and description on Facebook drift from your Google listing, and Google trusts neither.
What Northic does about it
- Builds you a page of your own from your listing and five answers, live in seconds, written to be read by machines from the first day.
- Points your Google listing at it, so the website field finally says "this business's own site".
- Keeps your Facebook page too — and checks it still says the same as your listing.
Doing it yourself: Keep the Facebook page; it's fine for posts. The fix is a page that is yours, which any site builder can give you in an afternoon — minus the parts a machine reads.
Questions people ask
Do I have to stop using Facebook?
No. Keep posting there. What changes is that your Google listing points at a page you own.
Can Northic post to my Facebook page?
No. Northic reads your Page — name, phone, hours, when it last posted — and compares it with your listing. It never posts there.
Will my Facebook followers notice?
Nothing on Facebook changes. The page we build is in addition, not instead.
Is this happening to you?
Northic reads your website, your Google listing and your reviews and tells you where you stand.
Free. Two minutes. No card, no account, no call. You'll get a score out of 100 and the three biggest things wrong.